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By Tim Monger on April 22, 2015
Two companion approaches are used in economic development. One is building relationships. The other is providing information.

They’re intertwined, of course. While we at the Hamilton County Economic Development Corp. are attending industry forums and setting up one-to-ones to make corporate decision-makers, site selectors or commercial real estate brokers comfortable with us, we’re usually sharing vital information intended to persuade them that our county or one of its cities is the right choice for them.

To enhance that experience and to reach other prospects that haven’t necessarily touched base with us first, we will have a more robust presence on the Internet starting today. Our new website has been designed in a very intentional way that reflects our understanding of the information decision-makers seek, presented in an attractive, customer-focused way.

We have invested in three features that surveys of corporate decision makers and their advisors have indicated are critical to the location decision process. First, website visitors may plug their specific needs into a database that will identify appropriate sites or buildings in Hamilton County that meet their needs. Second, information about Hamilton County’s over 8,600 companies will be available from Dun & Bradstreet. Third, website visitors will be able to generate demographic information based on a radius or drive time from a prospective site.

Our experience guided us in the website design, and we confirmed our instincts with a survey by Development Counsellors International that asked corporate executives and site consultants what features they found most useful on an economic development organization’s website. Please visit our new website investhamiltoncounty.com and spend a few minutes on it. We hope you find it intuitive, useful and persuasive.

Thank you,

Tim Monger, LEEP AP
CEO & President, Hamilton County EDC
Categories: "Economic Development", "Hamilton County", Indiana